🎵 Listening: Noah Kahan

Brandon Fischetti

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Resume

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@bmfischetti

Designer. Strategist. Writer. Most recently, led content design for Wells Fargo payments products, helping 30M+ users feel less intimidated managing their finances.

Reducing Zelle drop-offs by 59%

Streamlined the add recipient flow impacting 21M monthly sessions.

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Aligning to new VISA regulations

Saved $3.4M in annual fraud loss with new in-app verification flow.

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Eliminating rush debit card shipping

Displayed new card info digitally, leading to $800K in annual savings.

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Announcing 2 major Zelle features

Developed reusable content framework to promote new features.

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Launching recurring payments for 30M+ Zelle users, closing major competitive gap

Led end-to-end content design across create, edit, and delete flows. Built a notifications system for 7 trigger states.

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— Me, to my family when they ask what I do

Family - Kauai, HI

Our Bernedoodle - Poppy

Hozier @ Red Hat Amphitheater

Poppy @ The Lake

Brodeto @ Raleigh Iron Works

Made with ♥ in Raleigh, NC